Bauer Media Group is a German multimedia conglomerate which
headquarters is located in Hamburg. They are the world’s largest privately
owned media business and operate in 14 countries all over the world, including Czech Republic, Denmark, France, Germany and many others. They have market-leading positions across Europe as they own
more than 600 magazines, 400 digital products and 50 radio and tv stations. This
conglomerate was founded by the Bauer family and has been managed by them for 5
generations with current CEO Yvonne Bauer who took her position in that role in
2010. Alongside the publishing, audio and other business ventures, they also own
print shops, postal distribution and marketing. This business has around for
over 140 years and with that they have, as of 2015, received estimated €2.316 billion.
These conglomerate states that it is the UK and Europe’s Number 1 publisher and Number 1 digital commercial audio broadcaster, it also reaches 200 million consumers globally which is only growing more by the day. Not only that but it also Europe’s biggest selling magazine publisher, with its best-selling titles being Cosmopolitan, Empire and Grazia. Their magazine heritage started way back in 1953 with the launch of Angling Times and Motorcycle News in 1956. The Women’s Weekly magazines they produce which includes Take A Break are the UK’s best-selling women’s weekly titles. Not only this but they also have the highest circulation out of all other publishing companies. They use audience insight to get a better understanding of their audiences and know where behaviours, values and attitudes are changing in our society. The range and diversity of brands and audiences like Bauer media has is like no other, they have deep cultural connections with their audience that makes it unique to other media owners.
References:
https://www.bauermedia.co.uk/about/our-company/
https://en.m.wikipedia.org/wiki/Bauer_Media_Group
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