The film magazine 'Empire', produced by Bauer Media Group, is Britain's most popular film magazine with between 60,000 and 70,000 copies being bought a month. In their eyes, they are 'the worlds most influential film and entertainment brand'. Not only to they create print magazine, but they also have a podcast, website, digital edition and live events for their readers to enjoy. They work with and collaborate with the largest film studios, distributors, state of the art filmmakers and actors to create their content. They interview the biggest celebrities and have vast amounts of access to the media industry that they share with their readers.
The Empire's readership is predominantly male, with them making up three quarters of their readers. Their target audience also ranges from 18 to 40 years old, are in employment, in a relationship, university educated and time-poor. Empires audience share a love and passion for film and use it as an escapism. These people have access to content from the film world 24/7 whether its a multiplex cinema or their laptop, Empire will always supply content to their readership.
The print magazine Empire produces some quite exclusive covers, for example they created the world's first voice-responsive taking cover for the film Deadpool 2, this magazine owns some of the largest first's in the film and entertainment industry. They have many connections within the film space, they receive exclusive on-set access to some of the biggest film sets, for example Marvel's Captain Marvel. Not only that but they also have the access to speak and interview the biggest Hollywood actors such as James Cameron, Lin-Manuel Miranda, Olivia Coleman and many other of the most talented actors in the industry. In their opinion they are the most 'knowledgeable and passionate' team in the industry due to their in depth knowledge and research they do into cinematography and the art of filmmaking.
Empires digital edition is an award- winning piece of media with its enhanced video content ,that is exclusive to other the digital edition, and their pages that include animations created by the design team to give that immersive feeling to the audience. Alongside this, their podcast is also attracting a fair amount of popularity with 51,000 downloads per week and is top 5 in the iTunes charts. On this podcast they answer reader questions and guests that appear weekly such as Nicole Kidman. They also host live events a few time in the year with the Empire Awards being the highlight of the year where many A-list guests attended such as Steven Spielberg, Mark Hamill, Hugh Jackman and many more.
My magazines target audience differs when comparing it to Empire's. This is due to the fact my target audience is ranged from 16-25 and Empire's is 18 to 40 which is a much larger demographic. People who are between the ages of 16-25 are usually still in some form of education meaning they will most likely not be in fulltime employment, however the readership of empire is mainly people who are employed.
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