NEA Task 6: Understanding Audience (Mass Market)

 1.What is mass market audience?

Mass market audiences a large audience, where the individual members share needs of a similar nature, therefore looking the same types of content.

2. What is an independent cinema?

Independent cinemas are not mainstream compared to the popular, well known ones that are found across the UK. They show productions of the latest releases and the box officeq films, but also more underground productions which are produced by smaller directors, outside of the major studios. They do this to give these smaller directors a platform to showcase their work to an audience and move up in their career. Some people choose to watch films an independent cinema due to the fact its more convenient or they want to support less known directors.

3. What is OnScreen?

OnScreen is a independent film magazine and website which launched in July 2013 and extended their distribution to many of the country's favourite independent cinemas where they would be provided to them free of charge. Their magazines include content like latest film industry news, film reviews and upcoming films with their release dates.

4. What different sections are there on the Onscreen website and how do these sections appeal to a mass market audiences?

The Onscreen website uses a range of hyperlinks that are easily accessible for the audience to click on and view the content that they have to offer. For example, with the mass market being individuals who hold a passion for film, they can find out about all the latest film news by clicking the link to ‘News’. This hyperlink also allows the audience to watch the trailers for upcoming films but also reviews to movies they want to watch but are wondering if it’s worth while. Not only that but they also have the link to a ‘Cinema Pass’ which if the audience activate their cinema pass they receive 20% off an adult ticket to any cinema across the country whenever they like. 

5. How does the latest edition of OnScreen magazine (may/june 2023) appeal to a mass market audience?

The latest edition of OnScreen magazine appeals to its target audience as it is promoted through their website and can be accessed online for anyone to read. It is also free of charge if read online which is very appealing to a mass market audience because it gives them an affordable option so they can reach a further demographic of customers.

6. What is meant by the term cross-media-convergence?  

Cross media convergence is the merging of different aspects of the mass media. An example of this is the traditional media like print media, broadcast media and the internet have all been merged through various of digital media platforms. Technology has allowed media texts to be produced and then distributed across a variety of these platforms. 

7. Is there any cross-media-convergence between the magazine and the website? 

There are a number of indications to the website throughout the magazine. There is obvious cross-media-convergence within the magazine, as seen on the image below, it encourages the audience to visit their website. As well as this, they have also implemented the use of a QR code, that when scanned will take them directly over to the website. The shows the power technology has had on the media industry and how it is being used to share different media texts across all kinds of media